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Dubai Tourism announced that the awards are now open for entries, inviting all hotel establishments and desert camps to submit their nominations. The deadline to submit the applications is 20th July 2017, which will be followed by the evaluation process.

The inaugural award ceremony will be held in October 2017 to coincide with Dubai Green Week. The award criteria have been designed to meet the challenges outlined in Dubai’s Carbon Abatement Strategy, issued by the Dubai Supreme Council of Energy, which commits to reducing carbon emissions by 16 percent by 2021. It also supports the UAE’s Green Growth Strategy that aims to build an economic system that has sustainability at its core. These initiatives, in turn, are in line with Dubai Plan 2021 and Dubai Integrated Energy Strategy 2030.

Commenting on the announcement, Helal Saeed Almarri, Director-General of Dubai Tourism, said, "Tourism plays a crucial role within the diversification strategy of Dubai. Alongside the growth of this industry comes responsibility, and sustainability within tourism has long been a significant focus for the government of Dubai. As we look forward to capacity expansion and increased visitor volumes in the lead-up to 2020 and beyond, it is paramount for us to implement measures for this industry to conserve resources, saving money for the city of Dubai in the process of doing so. Raising awareness of conservation practices is a key pillar of the Dubai Sustainable Tourism initiative, and the launch of the Sustainability Awards supports Dubai’s vision to become a leader in sustainable tourism."